BSAD 661 - Integrated Marketing Communications

Institution:

Rockford University

Subject:

Description:

An analysis of promotion problems from a managerial perspective. The role of promotion in the total set of marketing strategies and an evaluation of the effectiveness of promotion expenditures are discussed. PRQ: BSAD 560. Skills developed: problem-solving, analytical, written, and oral. Practical application: written/oral case analysis and individual/group presentations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rockford.edu

Phone Number:

(815) 226-4186

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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