BSAD 353 - Promotion Management

Institution:

Rockford University

Subject:

Description:

A study of the effects of promotion on sales and society from managerial and behavioral points of view. Topics covered include the planning, implementing, and controlling of advertising, personal selling, and sales promotion. PRQ: ECON 101, BSAD 316. Scheduled: Spring, yearly. Meets: NO.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rockford.edu

Phone Number:

(815) 226-4186

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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