BSAD 660 - Consumer Behavior

Institution:

Rockford University

Subject:

Description:

Focuses on buyer behavior, including its theoretical bases and applications to problems of management. Topics include motivation, learning, attitude formation, and the relationship between attitudes and behavior as applied to buyers. Innovation, market communication, and the social/cultural concepts underlying strategies of market segmentation also are discussed. PRQ: BSAD 560. Skills developed: written, case analysis, research, and presentation. Practical application: written/oral case analysis and individual/group presentations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rockford.edu

Phone Number:

(815) 226-4186

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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