BSAD 416 - Market Research

Institution:

Rockford University

Subject:

Description:

A course designed to survey marketing research practices and procedures and to develop measurements of reliability of various statistical techniques and their application to the market research process. Emphasis is placed on: steps in the marketing research process, research design, data collection methods, data analysis, and communication of research results. PRQ: BSAD 316, MATH 223 or 224. Scheduled: Spring, yearly. Meets: NO.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rockford.edu

Phone Number:

(815) 226-4186

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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