BSAD 354 - Consumer Behavior

Institution:

Rockford University

Subject:

Description:

Contributions from marketing and the behavioral sciences to the analysis of buying behavior. Specific attention is given to market segmentation, environmental influences on and individual determinants of consumer behavior, and consumer decision processes. PRQ: ECON 101. Scheduled: Fall, yearly. Meets: NO.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rockford.edu

Phone Number:

(815) 226-4186

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.