BSAD 560 - Marketing

Institution:

Rockford University

Subject:

Description:

Analyzes the formation of marketing policies and strategies. Examines product planning and development, selection and development of marketing channels, marketing research, and cost allocation. Managerial aspects of marketing and the relationship of marketing to the total organizational operation are discussed. Skills developed: problem-solving, presentation, and team building. Practical application: case analysis and marketing consulting projects for local organizations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rockford.edu

Phone Number:

(815) 226-4186

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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