MDS 3180 - Public Relations Research

Institution:

Belmont University

Subject:

Description:

Prerequisite: MDS 2180 or permission of the instructor. This course will focus on research areas necessary to be an effective public relations practitioner, including informal research techniques, such as record keeping, key contacts, focus groups, casual monitoring, and formal research techniques, such as content analysis, survey research, experimental research, and sampling methods. The course also will explore measuring public opinion and identifying publics, among other related areas. Gen. Ed. Designation: EL (R - Undergraduate Research).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.belmont.edu

Phone Number:

(615) 460-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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