TTA 140 - Marketing and Selling the Travel Product

Institution:

Pittsburgh Technical College (formerly Pittsburgh Technical Institute) - Closed

Subject:

Description:

This course explores the importance of marketing the travel product. The lectures are presented from the customer's point of view and stress the positive effects of exceptional customer service and sales techniques. Basic marketing and sales principles are analyzed and topics include promotion, sales, products, and pricing.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ptcollege.edu

Phone Number:

(412) 809-5100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

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