MKT 131 - Advertising and Promotions

Institution:

Pittsburgh Technical College (formerly Pittsburgh Technical Institute) - Closed

Subject:

Description:

This course is designed to give students a broad view of advertising principles and their relationship to product marketing. The students will study the historical roots of advertising, brand research, and the organization of the ad from both the advertisers and agency perspectives. The various advertising media vehicles will be discussed.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ptcollege.edu

Phone Number:

(412) 809-5100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

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