MKT 120 - Consumer Behavior

Institution:

Pittsburgh Technical College (formerly Pittsburgh Technical Institute) - Closed

Subject:

Description:

This course provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. Primary emphasis is on the ways in which a consumer might behave as a purchaser and user of goods and services in our society.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ptcollege.edu

Phone Number:

(412) 809-5100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

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