PR 455 - Public Relations Techniques and Campaigns

Institution:

Pepperdine University

Subject:

Description:

The student learns how to systematize persuasive efforts on behalf of a particular organization, including the writing and editing of news releases, speeches, public service announcements, position papers, and feature articles. The planning and execution of media placement, promotion for special events, and print and broadcast institutional advertising as aspects of developing a campaign from budget preparation to completion. The course stresses basic steps in solving a public relations problem or handling a public relations crisis. Prerequisites: PR 255 and PR 380.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pepperdine.edu/

Phone Number:

(310) 506-4000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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