BA 471 - Marketing Strategy

Institution:

Pepperdine University

Subject:

Description:

Strategic application of basic principles. Students work with an actual organization with a need for strategic marketing assistance. Students will contract with the organization to assist management with the formulation of strategic alternatives, the development of a strategic plan, and the effective execution of the plan. Discussion of current issues in marketing and computer simulation supplement experiential learning. Prerequisite: BA 355.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pepperdine.edu/

Phone Number:

(310) 506-4000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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