ADV 575 - Advertising Campaign Management

Institution:

Pepperdine University

Subject:

Description:

The advanced student functions as an advertising decision maker and developer of advertising campaigns. Budgeting, media analysis, research, and creative components will be melded into a campaign in competition with other groups. Prerequisites: ADV 475 and junior status..

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pepperdine.edu/

Phone Number:

(310) 506-4000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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