BA 470 - Marketing Research

Institution:

Pepperdine University

Subject:

Description:

An examination of the processes by which researchers gather data and develop information that facilitates effective managerial decisions. While emphasizing modern best practices in marketing research, the class emphasizes research planning, strategy, and techniques. Staffing the class typically involves utilization of professional market researchers from firms such as J.D. Powers & Associates. Prerequisites: BA 216, POSC 250, or SOC 250, or consent of instructor, and BA 355.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pepperdine.edu/

Phone Number:

(310) 506-4000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.