ADV 275 - Advertising Fundamentals

Institution:

Pepperdine University

Subject:

Description:

A broad survey of advertising and its use of media and creativity, as seen by both the practitioner and the consumer. History, structure, and functions will be explored.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pepperdine.edu/

Phone Number:

(310) 506-4000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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