IMC 306-0 - Introduction to Public Relations Strategies and Tactics

Institution:

Northwestern University

Subject:

Description:

The role of public relations, one of the fastest-growing professional fields within for-profit, not-for-profit, and government organizations. Emphasizes communications and management strategies to develop relationships with a wide range of stakeholders. Covers traditional and contemporary communication channels, including blogs, YouTube, podcasts, Second Life, social communities, newspapers, magazines, and broadcast outlets. Course consists of lecture and discussion sessions and a writing lab. Prerequisites: IMC 300 or 301; for non CMedill students, IMC 300, 301, admission to IMC certificate program, and junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwestern.edu

Phone Number:

(847) 491-3741

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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