IMC 304-0 - Media and Message Delivery for Interactive Communications

Institution:

Northwestern University

Subject:

Description:

Focuses on engaging an audience and communicating effectively. Strategies for reaching and engaging affinity groups, audiences, and stakeholders; alternative media strategies to connect to the increasingly digital consumer; the economics and technologies of delivery. Prerequisites: IMC 300 or 301; for non CMedill students, IMC 300, 301, admission to IMC certificate program, and junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwestern.edu

Phone Number:

(847) 491-3741

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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