IMC 308-0 - Marketing Models

Institution:

Northwestern University

Subject:

Description:

Explores the use of probabilistic models and customer databases to improve the design, management, and execution of marketing programs. Topics vary by instructor and may include predictive modeling, recommendation agents, segmentation methods, marketing-mix models, and customer lifetime-value models. Prerequisites: IMC 300, 301, admission to IMC certificate program, and 2 courses in statistics; for non CMedill students, junior standing as well.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwestern.edu

Phone Number:

(847) 491-3741

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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