IMC 303-0 - Marketing Research

Institution:

Northwestern University

Subject:

Description:

Applications of modern marketing research procedures to a variety of marketing problems. Students develop basic skills in conducting and evaluating marketing research projects. Emphasizes problem formulation, research design, methods of data collection (including qualitative, quantitative, primary, and secondary data-collection methods and instruments, sampling, and field operations), data-analysis techniques, and the presentation of results. Prerequisites: IMC 300, 301, and admission to IMC certificate program; for non CMedill students, junior standing as well.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwestern.edu

Phone Number:

(847) 491-3741

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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