IMC 302-0 - Senior Immersion Project

Institution:

Northwestern University

Subject:

Description:

Students work with a real client/sponsor to develop a total marketing communications program. Final product consists of a research report that outlines the learning and insight that led to the strategic, creative, and marketing recommendations; a client presentation; and a project book detailing the research, analysis, and recommendations of the plan, including strategy, creative execution, media use, and other integrated communications activities. Prerequisites: IMC 300 and 301; 305 or 306; 303, 304, 307, 308, or 309; admission to IMC certificate program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwestern.edu

Phone Number:

(847) 491-3741

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.