IMC 309-0 - Introduction to Entertainment and Gaming for Marketers

Institution:

Northwestern University

Subject:

Description:

The business and financial backgrounds of the entertainment industry, including the strategic and tactical use of entertainment and events in integrated marketing communication programs and evaluation of their success and financial return. Students explore the role that amusement and entertainment play in the lives of consumers. Prerequisites: IMC 300, 301, and admission to IMC certificate program; for non CMedill students, junior standing as well.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwestern.edu

Phone Number:

(847) 491-3741

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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