IMC 300-0 - Consumer Insight and Analysis

Institution:

Northwestern University

Subject:

Description:

Introduces students to concepts and theories that explain and predict consumer behavior. Emphasizes customer-centric marketing and communications. Topics include understanding customer wants and needs and assessing and enhancing customer satisfaction. Prerequisites: JOUR 301; for non-Medill students, sophomore standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwestern.edu

Phone Number:

(847) 491-3741

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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