COMM ST 372-0 - Mass Communication and Campaign Strategies

Institution:

Northwestern University

Subject:

Description:

Communication components of political campaigns, including broadcast advertising, direct mail, candidate speeches, debates, and news coverage. Campaign professionals share their expertise; students critically examine the effectiveness and appropriateness of campaign strategies and tactics. Prerequisites: 201, 205, and 270.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwestern.edu

Phone Number:

(847) 491-3741

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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