COM 353 - Principles of Advertising

Institution:

York College

Subject:

Description:

3 hours credit, odd years, fall Intense study of advertising, the process and practice. Planning, formulating, implementing and evaluating of campaigns. Social responsibilities and legal restrictions of advertising. Case studies assigned for discussion and evaluation. Prerequisite: COM 113.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.york.edu/

Phone Number:

(402) 363-5600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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