PBRL 2100 - Fundamentals of Strategic Communications and Public Relations

Institution:

Webster University

Subject:

Description:

Students learn strategic and tactical communications skills necessary for the practice of corporate communications and public relations in business, organizational, and non-profit settings. Topics covered include the history and theory of public relations, strategic communications processes, stakeholder analysis and issues management, and communications tactics such as media relations, publications, community relations, consumer relations, employee communications, and online Internet communications.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.webster.edu

Phone Number:

(314) 961-2660

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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