ADVT 4190 - Advertising Research

Institution:

Webster University

Subject:

Description:

This course introduces the fundamentals of advertising research. Students learn basic ad research theory and put it into practice by undertaking an actual research project. They learn the roles and subject matter of ad research including secondary sources and syndicated services. They also learn to conduct both qualitative and quantitative primary research, including planning, designing, sampling, data processing, analyzing, and reporting for an actual ad case study. Prerequisite: MNGT 3510 Advertising or ADVT 5321 Advertising Decision-Making for graduate students.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.webster.edu

Phone Number:

(314) 961-2660

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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