MKT 4360 - Marketing Strategy

Institution:

The College of Saint Scholastica

Subject:

Description:

4 cr. Focuses on the relationship between the marketing plan strategy and the marketplace goals of the organizational strategic plan. Brand management is a central theme. Course explores choices and tactics for marketers to use.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.css.edu

Phone Number:

(218) 723-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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