MME 335 - Case Studies in Marketing and Public Relations

Institution:

Stephens College

Subject:

Description:

(3 hrs.) (Prerequisites: grade of C- or better in MME 205 or BUS 250 and junior standing or permission of instructor; cross-listed as BUS 335) A combination case study and hands-on course designed to increase research, writing and assessment skills in marketing and public relations. Cases will focus on research, planning, strategies, tactics andevaluation. Course culminates in researching and writing a marketing and public relations case history. Offered every other year.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stephens.edu

Phone Number:

(573) 442-2211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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