FAS 270 - Foundations of Fashion Marketing Management

Institution:

Stephens College

Subject:

Description:

(3 hrs.) (Prerequisite: FAS 170 with a C- or better) An introductory course that provides a basic foundation for marketing today's fashion. Study includes the principles involved in the management of the functional areas of retail, such as procurement of merchandise, sales, promotions, merchandising and personnel. Includes an overview of the analysis and identification of quality garment construction fashion trends within the industry.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stephens.edu

Phone Number:

(573) 442-2211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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