BUS 331 - Integrated Marketing Communications

Institution:

Stephens College

Subject:

Description:

(3 hrs.) (Prerequisites: BUS 250 and junior standing, or permission of instructor) An in-depth study of promotional activities such as advertising, personal selling, sales promotions, public relations and direct marketing (including use of the Internet). Emphasis is on strategic planning of promotional activities to communicate with customers to achieve marketing objectives. The relationship of integrated marketing communications to other elements of promotional activities is also explored.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stephens.edu

Phone Number:

(573) 442-2211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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