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Institution:
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Stephens College
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Subject:
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Description:
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(3 hrs.) (Prerequisite: FAS 170 and MCO 101 with a C- or better grade) A study of the marketing and promotional strategies used within the fashion communication field. Students will study the purposes, procedures, methods and techniques used in various fashion promotional activities. Special attention will be given to the unique language of fashion advertising and its specific applications.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(573) 442-2211
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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