GDE 320 - Advertising Design

Institution:

Stephens College

Subject:

Description:

(3 hrs.) (Prerequisite: GDE 310 or permission of instructor; lab fee charged) Students explore the role of the design and art director in developing and producing advertising campaigns. Students will concept, write, develop and present campaigns based on real-world strategies and standards. Lectures will cover history of advertising and marketing, modern ad design, strategies and executions, production standards and the designer/art director role in publication concept, design and production. Guests from the advertising industry.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stephens.edu

Phone Number:

(573) 442-2211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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