Management Studies 250 - Marketing

Institution:

St Olaf College

Subject:

Description:

This course introduces the key elements of marketing principles. Topics include evaluating market opportunities; buyer behavior; market segmentation, targeting, and positioning; market strategy and planning; development of marketing mix; and marketing organization and control. Students are challenged to apply the principles learned in class to current and real world marketing issues. The course includes readings, case study analysis, in-class exercises and group projects. Prerequisite: one of Economics 110-121 or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stolaf.edu

Phone Number:

(507) 786-2222

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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