NP 3020 - Marketing for Nonprofit Organizations

Institution:

Rockhurst University

Subject:

Description:

A study of the fundamentals of marketing in a nonprofit setting through readings, class lectures and discussion, and a service-learning project. Students learn essential elements of effective organizational marketing; these fundamentals are then applied in a real life setting as teams of students develop a marketing plan for a nonprofit. Educational outcomes include the development of marketing goals and position statements, the conducting of a marketing audit, development of marketing and promotions plans, and the design of market research plans.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rockhurst.edu

Phone Number:

(816) 501-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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