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Institution:
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Roberts Wesleyan University
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Subject:
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Description:
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Investigates business-related considerations in successfully commercializing new technology in a new venture or within an existing enterprise: market and customer analysis, beating the competition, planning and managing for profitability, high-tech marketing and sales, and business partnerships and acquisitions. Not a general management course; focuses explicitly on what is relevant for engineers and scientists working in a commercial environment. For junior/senior undergraduate or graduate students. When Offered: Fall and spring term annually. Cross Listed: Cross-listed as ENGR 4100/ENGR 6100 and ITEC 6300. Students can only obtain credit for one of these courses. Credit Hours: 4 credit hours undergraduate; 3 credit hours graduate
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Credits:
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4.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(585) 594-6000
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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