COMM 4740 - Principles of Web Advertising

Institution:

Roberts Wesleyan University

Subject:

Description:

This course covers fundamental economic and communication issues in advertising, economics, measurement of audience demographics and psychographics, advertising effectiveness, applied persuasion techniques. Technical issues in Web advertising are outlined, and unique characteristics of Web advertising are addressed. Design of cost-effective Web advertising, privacy vs. personalization issues, control of content by advertisers, junk Web advertising and information clutter, and other relevant topics are discussed. Prerequisites/Corequisites: Prerequisite: COMM 2610 and permission of instructor. When Offered: Fall term annually. Credit Hours: 4

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.Roberts.edu

Phone Number:

(585) 594-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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