COMM 451 - Advert Media Planning Prerequisite: Comm 261 And Comm 352

Institution:

Maryville University of Saint Louis

Subject:

Communication

Description:

This course concentrates on the principles and process of advertising media planning. Emphasis is placed on planning for consumer media, including the selection and use of various alternatives to achieve marketing and media goals. Note: The accelerated Weekend and Evening College format of this course will be augmented by a faculty-prescribed one-credit independent learning experience.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.maryville.edu

Phone Number:

(800) 627-9855

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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