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Institution:
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Maryville University of Saint Louis
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Subject:
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Communication
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Description:
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This course explores public opinion as an element of public relations. Course content includes defining, measuring, and influencing public opinion, identifying its dimensions and impact, and interpreting public opinion poll results. Note: The accelerated Weekend and Evening College format of this course will be augmented by a faculty-prescribed one- credit independent learning experience.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(800) 627-9855
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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