INDI 2090 - Promotional Communication

Institution:

St Catherine University

Subject:

Description:

This course explores the fundamental principles, tools and resources needed to understand and create effective promotional and advertising messages. Special issues related to communications planning and research, collaborative writing, creativity, and legal and ethical concerns of advertising are discussed. Each student prepares a final project. Offered annually. Also offered in Weekend College.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stkate.edu

Phone Number:

(651) 690-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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