MRCH 3400 - Visual Merchandising And Trend Analysis

Institution:

St Catherine University

Subject:

Description:

Study of elements and principles of design applied to the display of merchandise. Focus is on understanding the role of visual merchandising in relation to consumer purchasing behavior and the process for creating effective displays in a variety of retail settings. Analyses of the process of predicting changes in fashion over time, with particular emphasis on identifying those factors that influence acceptance or rejection of apparel at the consumer level. Prerequisites: FASH 2050, 2150.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stkate.edu

Phone Number:

(651) 690-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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