MRCH 3300 - Non- Store Retailing

Institution:

St Catherine University

Subject:

Description:

Course builds on previous business courses to cover the fundamentals of merchandising techniques. The class focuses on distribution channels outside the retail "norm." You explore catalogs, Internet and other alternative retail techniques such as kiosks, airport, festival, trunk shows, television and multi-level. The goal of the class is to expose you to the latest retail tools and to help you integrate these techniques into business plans. Individual class presentation format is used. Prerequisites: MKTG 2300, MGMT 2400.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stkate.edu

Phone Number:

(651) 690-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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