MKTG 4300 - Advanced Marketing

Institution:

St Catherine University

Subject:

Description:

You will gain an in-depth understanding of important marketing concepts, including market and customer analysis, competitive analysis, environmental analysis, portfolio analysis and the value proposition. You will learn methods for developing a sustainable competitive advantage for a company. Using case studies, you will learn to apply methods, analyze data and develop effective market strategies. Also offered in Weekend College. Prerequisites: ACCT 2110, MKTG 2300. Highly recommended: a statistics course; ECON 2610; ACCT 2130, MKTG 3350, MGMT 3400; INDI 2090.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stkate.edu

Phone Number:

(651) 690-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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