MKTG 3350 - Buyer Behavior & Market Research

Institution:

St Catherine University

Subject:

Description:

In this course you will learn fundamental business research strategies, including using primary and secondary data sources, the application of marketing theory and methodologies to understand customer needs, and fundamental market research tools including survey questionnaires and focus groups. You will explore key concepts in consumer behavior and corporate buying, including influences on customer decision making. Also offered in Weekend College. Prerequisites: MKTG 2300 and a statistics course.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stkate.edu

Phone Number:

(651) 690-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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