ADV 345 - Economics,Persuasion,and the Global Marketplace

Institution:

Syracuse University

Subject:

Description:

3 Y Persuasive communications' impact on and relationship to society. Evaluation of effects of advertising on national and global economies. Critical evaluation of persuasive appeals. Discussion of marketing to children, political persuasion, alcohol and tobacco promotion. Additional work required of graduate students. Prereq: For undergraduates): COM 107

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

syr.edu/

Phone Number:

(315) 443-1870

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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