ADV 206 - Introduction to Advertising

Institution:

Syracuse University

Subject:

Description:

3 S An introductory course in all phases of adver-tising and its role in contemporary society. Includes an overview of advertising as the creative message in print, radio, and television; the fundamentals of advertising research; a detailed study of media characteristics; and assessment of the advertising campaign.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

syr.edu/

Phone Number:

(315) 443-1870

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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