ADV 509 - Advertising Research

Institution:

Syracuse University

Subject:

Description:

3 S Tools and techniques used to gain understanding of audiences for marketing communications messages. Fundamentals of consumer behavior and account planning, quantitative and qualitative research methods, media research, and copy testing. Prereq: ADV 207

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

syr.edu/

Phone Number:

(315) 443-1870

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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