ADV 522 - Direct Response Advertising

Institution:

Syracuse University

Subject:

Description:

3 IR Structure and organization of direct-response advertising. Regulatory agencies influencing direct-response advertising. Creative methods; research procedures for preparing, presenting, and evaluating direct-advertising campaigns. Problematic areas.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

syr.edu/

Phone Number:

(315) 443-1870

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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