MGMT 6680 - Strategy,Technology,and Global Competitive Advantage

Institution:

Rensselaer Polytechnic Institute

Subject:

Description:

This course emphasizes the linkage between technology, strategy, and achieving global competitive advantage. This course develops the concept and practical tools of strategy, strategic planning, and implementation both at the business unit and at corporate levels. The strategies of technology intensive international companies such as Intel, Microsoft, Netscape, Apple, Rhone-Poulenc, Toshiba, Xerox, MCI, ABB, and MapInfo are investigated and compared. The study of the evolution of General Electric's strategies from 1970 to 2000 completes the course. Students work in teams to develop a five-year strategic plan for a company or business unit of their choice, with a minimum of three strategic alternatives, and recommend the chosen alternative. When Offered: Spring term. Credit Hours: 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rpi.edu

Phone Number:

(518) 276-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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