MGMT 6550 - Marketing Research

Institution:

Rensselaer Polytechnic Institute

Subject:

Description:

Marketing strategy decisions are developed in the framework of many case studies. Marketing research techniques, including questionnaire development and data analysis, are introduced and utilized in a team project. Prerequisites/Corequisites: Prerequisites: MGMT 6100 or permission of instructor. When Offered: Spring term. Credit Hours: 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rpi.edu

Phone Number:

(518) 276-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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