TVR 32100 - Broadcast Programming and Promotion NLA

Institution:

Ithaca College

Subject:

Television Radio

Description:

Examination of the principles and practices of programming for television and radio stations, networks, cable and pay cable television, and satellite services. Analysis of the relation between programming and promotion and of the role of promotion in public relations and in building audience and sales. Prerequisites: TVR 12100; TVR 26000; TVR 29600. 3 credits. (F)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ithaca.edu

Phone Number:

(607) 274-3011

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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